This past week Little Griddle was truly privileged to exhibit at the 2013 Hearth, Patio and Barbecue Association show in beautiful (and warm) Orlando, Florida. We were on a mission to re-launch our brand, because it had been a while since there was a significant update to Little Griddle's packaging, artwork and product line.
Here's a quick run-down of what we're working on:
1. New Logo: we think this is pretty awesome.
You saw it here when we launched the new website last week, but this was our first public exhibition. Our customers really seemed to like it, and we couldn't be more happy about that. Ir really is the cornerstone of our rebranding effort.
2. New packaging:
Our new packaging will begin appearing in stores next month on select products. We took a long look at how we could make our packaging better for our retailers and our customers, and we think we have succeeded in explaining why a Little Griddle outdoor griddle is so great. And it looks cool! Let us know what you think, and if you see them in a store, send us a picture! We'll publish it here.
3. New Products:
We're not quite ready to show off our our new Professional Series stainless steel griddles yet (we saved the first peek at the HPBA show for our dealers), but we will give the world a look at the 3D model we made.
This griddle keeps everything that people love about our top of the line "Griddle-Q" griddles, and adds some important improvements - our patented ventilated cross-bracing, improved sidewall flanges for increased rigidity, and new removable handles in place of the previous stamped handles. We think people will really love cooking on this new flagship griddle.
All in all, we had a really big week! Look for our new and improved product line at a dealer near you this summer, as well as on www.littlegriddle.com!
You saw it here when we launched the new website last week, but this was our first public exhibition. Our customers really seemed to like it, and we couldn't be more happy about that. Ir really is the cornerstone of our rebranding effort.
2. New packaging:
Our new packaging will begin appearing in stores next month on select products. We took a long look at how we could make our packaging better for our retailers and our customers, and we think we have succeeded in explaining why a Little Griddle outdoor griddle is so great. And it looks cool! Let us know what you think, and if you see them in a store, send us a picture! We'll publish it here.
3. New Products:
We're not quite ready to show off our our new Professional Series stainless steel griddles yet (we saved the first peek at the HPBA show for our dealers), but we will give the world a look at the 3D model we made.
This griddle keeps everything that people love about our top of the line "Griddle-Q" griddles, and adds some important improvements - our patented ventilated cross-bracing, improved sidewall flanges for increased rigidity, and new removable handles in place of the previous stamped handles. We think people will really love cooking on this new flagship griddle.
All in all, we had a really big week! Look for our new and improved product line at a dealer near you this summer, as well as on www.littlegriddle.com!
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